"Leverage a beverage icon as a catalyst for connection"
Brief:
'Use Heineken and its products to make fresh connections amongst Gen Z and Millennials that cross boundaries and lead towards progressive ideas through feelings of joy and togetherness; contributing to Heinekens idea of ‘a fresher world’.
Insight:
Drinking beer and its associated social moments can act as a common ground across conflicting cultures and groups, connecting people from different backgrounds through a shared fondness for the mutually loved beverage.
Drinking beer and its associated social moments can act as a common ground across conflicting cultures and groups, connecting people from different backgrounds through a shared fondness for the mutually loved beverage.
Concept:
Highlight this commonality through a series of recyclable Heineken bottles that once distributed, have the ability to showcase their previous drinkers - creating a physical chain, touching the lips of many worldwide. With this, drinkers must put differences aside and embrace humanity by metaphorically sharing a drink with those come before.
Highlight this commonality through a series of recyclable Heineken bottles that once distributed, have the ability to showcase their previous drinkers - creating a physical chain, touching the lips of many worldwide. With this, drinkers must put differences aside and embrace humanity by metaphorically sharing a drink with those come before.
