‘OFFSIDE’ is a campaign developed as a means of effectively calling out your mates in response to harmful language - without ruining a social occasion. The campaign addresses modern conflicts around woke culture, using ‘casual homophobia’ amongst young men as a starting point. To communicate with the intended demographic, football terminology has been implemented around a conversational structure, with “That’s Offside” being the opening line followed by the mnemonic V.A.R.
Problem:
Casual homophobia. We've all heard it. You're out with your pals and someone lets slip a not so subtle 'F****t'.
Whether it's 'just banter' or your mate who never quite gets it, it's important to ask ourselves the question, 'how do I say something?'
Insight:
People are reluctant to call out their friends on offensive language due to a fear of negative response, caused by a lack of an informed means to do so effectively.
